The King Price journey
Every epic journey starts at the beginning
The insurance industry doesn’t have the best reputation, we know that and Gideon Galloway knew it, too. The youngest board member of an established insurance organisation, at the height of his career, he saw first-hand the insurance industry’s greed, unwillingness to change, and reluctance to improve for the greater good of the changing consumer needs.
The time came to make a difference.
Gideon took a leap of faith, left the security of his corporate job, and pursued what seemed like an impossible dream. The dream to change things by launching a world first, an insurance company that decreased your monthly car insurance premiums every month as the value of your car depreciates. Giving consumers the fair and logical insurance choice that they deserved.
With his dream, no start-up money to brag about, and an extraordinary crew, we got to work creating the insurance company of tomorrow.
Price is king, bottom line
Now, we have tens of thousands of happy clients and thousands more joining our royal family every month.
But enough with the money talk. For us, it’s about living with purpose. Ja, sure we want to become a global, profitable insurance leader, but we also want to make a difference in the lives of our staff and clients, the insurance industry, and South Africa for that matter. We want to take the ‘grudge’ out of buying insurance and make it fair, affordable, and logical… Maybe even a little fun.
Apparently, word about our intentions got out. In 2013 we were voted Best Short-Term Insurer and Best Newcomer at the South African Service Awards, in recognition of how we treat our clients like royalty. We were also recognised at the Sunday Times People Choice Awards, OUTdoing some fierce competition.
Join the fight against inflated insurance premiums and enjoy award-winning service by joining our royal family. Call us directly, get a quote by clicking on the button below, or even through your trusted broker.
Your choice, our pleasure.