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Our fairytale

An unlikely fairytale

Once upon a time…

Not so long ago, the kingdom of Mzansi was ruled by a ruthless band of greedy corporates... Let's call them the fat cats

These fat cats forced the rainbow people of Mzansi to hand over large chunks of their wages every month in exchange for protection against the dangers along the unpredictable roads that criss-cross the land. 'Insurance', they called it.

The system made the fat cats richer and the people of the rainbow nation poorer. It wasn't fair, but that's how it was.

‘This is how we've always done things,' the people sadly shrugged.

Our fairytale

But, things were about to change

A young squire to the fat cats, a visionary named Gideon Galloway, got gatvol. 'There has to be a better way,' he thought

You see, Gideon knew that cars are worth less each month... So, he asked, ‘Why should we have to keep paying more to protect them?'

He brainstormed through long nights, fuelled by the fire in his heart and, occasionally, by the juice of the bulls that are red...

Until he had a light-bulb moment. 'Ah ha!' he yelled. 'I've got it!' (He would've yelled 'Eureka!' but someone else already had, and he likes to be original.)

Our fairytale

The appreciation of depreciation

Gideon gathered a band of merry men and women, and they disappeared for 3 years. Gone. Poof! No one knew where they were or what they were doing, except that they were working on something big. He and his team found a way for the rainbow people to pay less. And even less the next month. And even less the month after that... Genius!

They joined forces with a neighbouring kingdom, Munich RE, a world leader in reinsurance. Munich RE promised to back Gideon's plan for the people of Mzansi. Then, 2 noble knights, Gauche Radley on behalf of the house of Mertech, and Stefan van der Walt from the Premium Group empire, pledged their support and funding, and Gideon embarked on a 4-year-long quest for even more funding. And, so it was that King Price was launched on 2 June 2012!

The fat cats have retreated with their tails between their legs. And, with more coins in their pockets, the people of the rainbow are prospering... Happy and safe with the king of price.

Our fairytale

The true King of King Price

The people wanted to crown Gideon 'the King of Insurance'. But he refused the title and decreed that everyone must always spell both 'king' and 'kingdom' with a small 'k', so as never to forget who the true King really is.

'There is only 1 King, and He is the only King. This is the King with a capital 'K'.

He is our Creator, who gave us the strength and faith to start this journey. We are merely His stewards and humble servants.

And, although we might make mistakes along the way, we're committed to staying on this path and living passionately and with purpose. All honour to Him.'

Our history


We launch with world first:
Super cheap premiums that decreases monthly

We launch our dealership channel

Our R1 insurance hits the market... Another industry first

We launch Our broker channel

The SA Service Awards for
'best short-term insurer' and 'best newcomer'find their home in our kingdom

Finalist in the business category in the
SA Innovation Awards

We launch engineering insurance
And open an office in Durbs-by-the-sea

We launch business and community insurance

We launch in broker channel
and open a call center in Nelspruit

We launched King Price extreme

The Lekkerland Carnival in Dullstroom
gets a royal sponsor for the next 3 years

We launch Cybersure another SA first

We launch engineering insurance
And open an office in Durbs-by-the-sea

We launch SA scratch and dent to help our clients keep their cars in tip-top shapes

We pay out R2 million per day in claims

We give away 1 million in the cybersure online competition

We're awarded 'best data quality' in our
industry... Data is critical but quality data is king

Our 'do something sexy to attract her' 1 million times in 24 hours

We 'cheers' to saving our clients over
R100 million in decreasing premiums

We welcome the biker community and
their 2-wheeled wonders to the kingdom

Our royal warranty product moves into the market to keep cars well,moving

With our family values and vision
statement guiding all 720 of us our plan to take over the world can't fail