An unlikely fairytale
Once upon a time…
Not so long ago, the kingdom of Mzansi was ruled by a ruthless band of greedy corporates... Let's call them the fat cats
These fat cats forced the rainbow people of Mzansi to hand over large chunks of their wages every month in exchange for protection against the dangers along the unpredictable roads that criss-cross the land. 'Insurance', they called it.
The system made the fat cats richer and the people of the rainbow nation poorer. It wasn't fair, but that's how it was.
‘This is how we've always done things,' the people sadly shrugged.
But, things were about to change
A young squire to the fat cats, a visionary named Gideon Galloway, got gatvol. 'There has to be a better way,' he thought
You see, Gideon knew that cars are worth less each month... So, he asked, ‘Why should we have to keep paying more to protect them?'
He brainstormed through long nights, fuelled by the fire in his heart and, occasionally, by the juice of the bulls that are red...
Until he had a light-bulb moment. 'Ah ha!' he yelled. 'I've got it!' (He would've yelled 'Eureka!' but someone else already had, and he likes to be original.)
The appreciation of depreciation
Gideon gathered a band of merry men and women, and they disappeared
for 3 years. Gone. Poof! No one knew where they were or what they were doing,
except that they were working on something big. He and his team found a
way for the rainbow people to pay less. And even less the next month. And
even less the month after that... Genius!
They joined forces with a neighbouring kingdom, Munich RE, a world leader
in reinsurance. Munich RE promised to back Gideon's plan for the people of
Mzansi. Then, 2 noble knights, Gauche Radley on behalf of the house of
Mertech, and Stefan van der Walt from the Premium Group empire,
pledged their support and funding, and Gideon embarked on a 4-year-long
quest for even more funding.
And, so it was that
King Price was launched
on 2 June 2012!
The fat cats have retreated with their tails between their legs. And, with
more coins in their pockets, the people of the rainbow are prospering...
Happy and safe with the king of price.
The true King of King Price
The people wanted to crown Gideon 'the King of Insurance'. But he refused the title and decreed that everyone must always spell both 'king' and 'kingdom' with a small 'k', so as never to forget who the true King really is.
'There is only 1 King, and He is the only King. This is the King with a capital 'K'.
He is our Creator, who gave us the strength and faith to start this journey. We are merely His stewards and humble servants.
And, although we might make mistakes along the way, we're committed to staying on this path and living passionately and with purpose. All honour to Him.'
An unlikely fairytale
Once upon a time…
Not so long ago, the kingdom of Mzansi was ruled by a ruthless band of greedy corporates... Let's call them the fat cats
These fat cats forced the rainbow people of Mzansi to hand over large chunks of their wages every month in exchange for protection against the dangers along the unpredictable roads that criss-cross the land. 'Insurance', they called it.
The system made the fat cats richer and the people of the rainbow nation poorer. It wasn't fair, but that's how it was.
‘This is how we've always done things,' the people sadly shrugged.
But, things were about to change
A young squire to the fat cats, a visionary named Gideon Galloway, got gatvol. 'There has to be a better way,' he thought
You see, Gideon knew that cars are worth less each month... So, he asked, ‘Why should we have to keep paying more to protect them?'
He brainstormed through long nights, fuelled by the fire in his heart and, occasionally, by the juice of the bulls that are red...
Until he had a light-bulb moment. 'Ah ha!' he yelled. 'I've got it!' (He would've yelled 'Eureka!' but someone else already had, and he likes to be original.)
The appreciation of depreciation
Gideon gathered a band of merry men and women, and they disappeared
for 3 years. Gone. Poof! No one knew where they were or what they were doing,
except that they were working on something big. He and his team found a
way for the rainbow people to pay less. And even less the next month. And
even less the month after that... Genius!
They joined forces with a neighbouring kingdom, Munich RE, a world leader
in reinsurance. Munich RE promised to back Gideon's plan for the people of
Mzansi. Then, 2 noble knights, Gauche Radley on behalf of the house of
Mertech, and Stefan van der Walt from the Premium Group empire,
pledged their support and funding, and Gideon embarked on a 4-year-long
quest for even more funding.
And, so it was that
King Price was launched
on 2 June 2012!
The fat cats have retreated with their tails between their legs. And, with
more coins in their pockets, the people of the rainbow are prospering...
Happy and safe with the king of price.
The true King of King Price
The people wanted to crown Gideon 'the King of Insurance'. But he refused the title and decreed that everyone must always spell both 'king' and 'kingdom' with a small 'k', so as never to forget who the true King really is.
'There is only 1 King, and He is the only King. This is the King with a capital 'K'.
He is our Creator, who gave us the strength and faith to start this journey. We are merely His stewards and humble servants.
And, although we might make mistakes along the way, we're committed to staying on this path and living passionately and with purpose. All honour to Him.'
Our history
Launch
We launch with world first:
Super cheap premiums that decreases monthly
We launch our dealership channel
Our R1 insurance hits the market... Another industry first
We launch Our broker channel
The SA Service Awards for
'best short-term insurer' and 'best newcomer'find their home in our kingdom
Finalist in the business category in the
SA Innovation Awards
We launch engineering insurance
And open an office in Durbs-by-the-sea
We launch business and community insurance
We launch in broker channel
and open a call center in Nelspruit
We launched King Price extreme
The Lekkerland Carnival in Dullstroom
gets a royal sponsor for the next 3 years
We launch Cybersure another SA first
We launch engineering insurance
And open an office in Durbs-by-the-sea
We launch SA scratch and dent to help our clients keep their cars in tip-top shapes
We pay out R2 million per day in claims
We give away 1 million in the cybersure online competition
We're awarded 'best data quality' in our
industry... Data is critical but quality data is king
Our 'do something sexy to attract her' 1 million times in 24 hours
We 'cheers' to saving our clients over
R100 million in decreasing premiums
We welcome the biker community and
their 2-wheeled wonders to the kingdom
Our royal warranty product moves into the market to keep cars well,moving
With our family values and vision
statement guiding all 720 of us our plan to take over the world can't fail
