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Our values

The ABCDs that guide our insurance family's every step

In a nutshell

King Price is more than just a visionary company that's changing the way car insurance is done, 1 decreasing premium at a time... We're a force for good. And, we're a tightknit, fun-loving family.

Like any family, we have a few rules though. Or, as we like to call them, ‘values’. These values are more than just a bunch of words. They're a guide to loving what we do and doing what we love. Which, in a nutshell, is #MakingADifference in all the lives we come across by staying true to our vision: Lower premiums: Higher purpose.

Customer is king

Exceed expectations, always

Everyone wants to be treated like royalty. So, we do that for everyone we talk to! Whether we’re chatting to our colleagues, suppliers, brokers or valued clients (hi there!) we deliver royal service with a smile and go out of our way to make your experience with us as unforgettable as possible. For all the right reasons.

Fun with a little madness

Many laughs make light work

If there’s 1 thing we’ve learned from our years in the insurance industry, it’s that a fun workplace = a happy workplace, and happy staff = happy clients. (Which ultimately = a happier SA!) So, while we work really, really hard to keep our clients covered, we always make sure to have fun while we do it.

Stronger together

Keep on walking and get it done

Together we can achieve more, take on larger-than-life goals and make magic happen! Because we’re 1 big insurance family, we step in whenever someone’s struggling, cheer each other on, and value all the different personalities, skills and perspectives that help us keep smiles on our clients’ faces.

Suit up, superhero

Be yourself and change the world

While no superhero is perfect (hey, Superman wears his underwear over his spandex every day!) we believe that everyone can be a hero by being honest with themselves and others, using daringly disruptive thinking, actions and innovation for good, and #MakingADifference wherever they go.