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Buy the best cover in town, when you join our royal family.

In a nutshell

By 'retailer' we mean: A business or person that sells goods directly to the consumer, as opposed to a wholesaler or supplier, who generally sell their goods to other businesses (B2B). Retail plays a very important role in the South Africa economy and shopping centres are at the heart of our country's significant economic growth. Buy the best cover in town, when you join our royal family.

You own it, we'll cover it.

Key benefits

  • We assist our brokers to underwrite retailers with unique cover options & extensions.
  • Motor premiums that decrease monthly, as the value of your motor depreciates.

Target market

    We service all retailers, with special focus on retailers of:
  • Food & beverage stores.
  • Hardware, paint & glass.
  • Home furniture, appliances, spares & equipment.
  • General goods, cosmetics & toiletries.
  • Textiles, clothing and footwear.

Retailers cover

Buy the best cover in town, when you join our royal family.
Cover included
Optional cover

Why choose King Price

Best for your business and best for brokers

Proactive claims service

We have a team of claims specialists at your disposal, every step of the way. Our underwriting, new business and claims teams are dedicated to delivering royal service in order to give you peace of mind cover. We keep you up to date and in the loop during the entire process.

Competitive premiums

Price is king, bottom line. And even in business we understand that this is important. We also understand that your company is unique, and you deserve the best possible premium with absolutely no compromise on the cover given. Same insurance cover, just cheaper.


Your business is not just a number. That's why our royal family aims to build a personal relationship with you by staying focused, and showing real passion and enthusiasm in our business with you, your clients and the industry. This allows us to build a culture of promise, royal service and affordable cover.

Strong relationships

Your business is our business, and that's why we offer more than just insurance. We take your side and our partnerships very seriously. We believe in building an open, clear and honest relationship that enables the development of successful collaboration with our kingly clients.


As 1 of the fastest growing independent insurers, King Price has all the right connections to keep you connected to success. We're supported by the big guys, in the form of incredible investors. And, we always aim to deliver the best service to everyone, even the little guys.

Rapid response

Time is money, and making money is your business. That's why King Price offers royal award winning service in the blink of an eye. We service your needs with the right team, expertise and understanding, without compromising on quality or value. As part of our family, you'll have royal service at your beck-and-call.

Get the cover your business deserves, right now! Leave your name and number at the top of the page, and 1 of our kingsmen will call you back as soon as you're available. You can also talk to your broker about getting cover that suits your business best.