Gideon Galloway,
Founder, King Price Insurance
Gideon Galloway,
Founder, King Price Insurance
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Once upon a time (okay, just over a decade ago) a guy named Gideon had a big dream: What if insurance wasn’t boring, complicated, or just about profit? What if it was fair, full of purpose… And maybe even a little cool?
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Gideon pitched his dream to 41 investors. Forty. One. Most people tap out after 3 awkward Teams calls, but not Gideon! He knew this mission was bigger than premiums, presentations and endless pitches. And finally, on lucky number 42, he met a team who believed in it too.
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Enter Mergon: A bold bunch of entrepreneurial investors with a serious heart for #MakingADifference. Inspired by Gideon’s larger-than-life dream, they took a chance on King Price. Fast-forward a few years, and that R100 million startup? Now a R9 billion industry disrupter. Just like that!
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We’ve always backed the little guy. The ones who get overlooked, underestimated, or left behind. Why? Because we were the little guy once too. That journey shaped us, and now we’re paying it forward… Boldly, proudly, and with purpose.
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We don’t just sell insurance. We flip it on its head. Case in point: Our world-first comprehensive car insurance premiums that decrease monthly and our R1 insurance! (Because who says peace of mind has to cost a fortune?)
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From your car, home, business, and everything in between, we’ve got you covered. (Except for your questionable sock collection. That’s between you and your washing machine.)
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We’re a squad of believers, optimists, and realists. But we’re also moms, dads, brothers, sisters, besties, and proud South Africans. We care about our people, our communities, and our future. We’re a world-class company that’s changing the world. We just happen to sell insurance.
Our solid background and growth
Here's a quick look at our journey through the years.
Our solid background and growth
Here's a quick look at our journey through the years.
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2012
2012
Comprehensive car insurance premiums that decrease monthly. A world-first!
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2013
2013
Our dealership & broker channels open for business. (Hi there, partners!)
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2014
2014
We hit 100,000 policies & make 10,000 friends on Facebook.
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2015
2015
We officially bag our business insurance licence & get down to business. Let’s go!
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2016
2016
We expand to Namibia & start offering community insurance. Boom!
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2017
2017
We launch engineering insurance, King Price Xtreme, & start making a profit.
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2018
2018
Our #UnapologeticallySouth African braaaaai ad goes viral & we launch our app.
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2019
2019
We celebrate our seventh birthday & till new ground with agri insurance!
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2020
2020
Our pay-per-k car cover drops, helping thousands save during COVID-19.
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2021
2021
We’re valued at a whopping R5.2 billion & celebrate 200,000 policies on the books.
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2022
2022
We drop another world-first: ‘Pay as you farm’ insurance, & our waxed ad goes viral.
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2023
2023
We save our clients R220 million in decreasing premiums…
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2024
2024
Big news: Justinus van der Westhuyzen takes the crown as our new CEO!
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2025
2025
We kick off the King Price Derby Series, backing SA’s future rugby legends.
Customer is king
We believe that everyone deserves to be treated like royalty (because why not?). That's why we roll out the red carpet for every single person we deal with!
Fun with a little madness
When work is fun, everything runs smoother! Happy teams = happy clients and a good laugh can lighten any load… And maybe even change the world!
Stronger together
Together we stand, divided we fall. Around here, we team up, show up, and lift each other up. Because when we work together, that's when the real magic happens!
Suit up, superhero
Here you're given the courageous freedom to be exactly who you are and to leave a trail of awesome wherever you go! Because #MakingADifference starts with being boldly you.
Some of our awards
Some of our awards
Want to join our growing kingdom?
Want to join our growing kingdom?
Let's hear it for our royal family
Here's what some of our clients have to say about our simple cheap insurance products and royal service.
Let's hear it for our royal family
Here's what some of our clients have to say about our simple cheap insurance products and royal service.
“Joining King price insurance was the best decision I ever made when it’s come to choosing car insurance. The excellent service I have been receiving from King Price over the years is amazing. This company pride it’s self in ensuring customer satisfaction.”
Nomfundo M
5 Mar 2025 at 15:33 pm
“My claim was quickly processed and their service providers contacted me even before I got the affirmation from the insurance, I’m really satisfied and happy”
Elizabeth M
5 Mar 2025 at 21:47 pm
“The service is impeccable never had service like this, king price really takes care of their clients. Their response is amazing I will recommend to everyone and the staff are very friendly and kind”
Pragashni M
6 Mar 2025 at 08:33 am
“I was assisted by Kyle Bhawanipersad to switch my policy over to King Price. He was lovely and made a process that I was dreading a lot easier to navigate. He got me a good premium including everything I wanted covered and made the entire process easy to understand.”
Bianca H
26 Feb 2025 at 12:47
“Excellent Service provided by Anesu Ziramba. Frequent communication and update on progress of the claim. Excited about the friendly service I got😊😊👑thanks for the Royal Treatment👑🌹”
Dorah L
19 Feb 2025 at 17:57 pm
“I have had the best service interaction from Aaron Naidu at King Price Insurance! I was enquiring about getting possibly changing my insurance to save costs. I sent a request both on WhatsApp and email for assistance. I spoke to Aaron this morning, and was so surprised by the level of client interaction.”
Bernard
5 Mar 2025 at 17:34 pm
“I would like to write a review about King Price Insurance Thando Mavimbela is the best, I contact him for any changes to my policy. He is professional and always keeps his word. Wonderful service. Thank you.”
Stella
5 Mar 2025 at 17:11 pm
“I recently added another car to my policy. After a month I called them to check if they could assist with dropping high premiums seeing that I have more cars. They did not hesitate, they swiftly assisteed me. truly happy with the service and professionalism. Keep it up.”
Raphael M
5 Mar 2025 at 17:34 pm
“Kings Price - Gontse gave me the best service taking into consideration, being a pensioner & tough financial times in unstable economy. She was compassionate & fully understood our situation & made the policy that we need possible.”
Arlene G
26 Feb 2025 at 12:42 pm
