Good ideas are hard to come by… I mean, there are plenty of ideas to be had, but very few of them are good.
Take a look at an idea I came up with last night: A series of phrase books to allow dog owners to communicate better with their pets. The first edition will be ‘Alsatians’, followed by ‘Border Collie’, then ‘Chihuahua’…. You get the picture. Is this new publishing adventure a good idea? According to the 8 publishing houses I’ve pitched it to so far…. No, it isn’t.
So to get back to my point, not all ideas are created equal and it’s very rare to find one that everyone can agree is good… Very good!